How to Sell on the Online Marketplace

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It’s tough to open up a new online shop when you have to recreate every single listing one by one. It was time to discover how it could be possible for you to get your shop up and running fast so you can focus on doing what you do best. Introducing the Etsy and Shopify importer that allows Great Lakes Made to import your products from your shop. The importer only reads the product information so it will have no effect on your current store.

This is a lot of information to cover, but the value you’ll get from this will help you grow exponentially on Great Lakes Made.


Etsy API


This is the easiest option because all you need to do is become a vendor and supply your Etsy URL. Your products will be imported to your account as a draft.

After your products are uploaded you will need to:

  • Enable shipping in your store “Settings”
  • Add location category to each product Great Lakes Region -> Your State or Province
  • Product location for Search by Location
  • Shipping weight
  • Yoast SEO to get found on Google (optional)
  • Any other unique customizations

Already have a Great Lakes Made shop, but need to import? Reply here


Shopify API


The Shopify API is a little more strict. Follow the steps below. It will take just a few minutes:

  1. You will have to go to apps in your Shopify dashboard
  2.  Scroll to the bottom and click Manage Private Apps
  3. Create a new private app
  4. Copy the API key and password
  5. Send it to info@greatlakesmade.com 
  6. You’re all set. They’ll be imported to your vendor account as a draft.

After your products are uploaded you will need to:

  • Enable shipping in your store “Settings”
  • Add location category to each product Great Lakes Region -> Your State or Province
  • Product location for Search by Location
  • Shipping weight
  • Yoast SEO to get found on Google (optional)
  • Any other unique customizations

Already have a Great Lakes Made shop, but need to import? Reply here


FAQs


What are the listing fees?

There aren’t any. It’s free to list with only a 10% commission given to Great Lakes Made when you make a sale.

How do I get the shipping cost to show up at the checkout?

MARKETPLACE SHIPPING: You need to enable shipping in your store manager “Settings”. Each product is calculated by weight. The will enable marketplace shipping. You’ll be able to add individual shipping costs when adding your product.

INDIVIDUAL SHIPPING: You can enable individual (Multi-Carrier Shipping) with carrier rates from your location with USPS/UPS IDs here: Edit My Account and Add Vendor Shipping

How can I get more visibility on the marketplace and on search engines?

  • When you add a new product make sure to ad Yoast SEO information to help you become more visible on Google
  • Add your poduct category location Great Lakes Region -> Your state or province
  • Add your shop url to social channels: https://greatlakesmade.com/marketplace/greatlakesmade/
    • Check out Linktree to add multiple URLs to your Instagram
  • Join our Affiliate Program by replying here
    • Offer a commission to affiliates (bloggers, writers, fans) when they share your products or services. They get a unique link associated with your products. When someones uses it to buy from you, it will give them a commission on the sale.
  • Write a blog post on Great Lakes Made to announce your new shop on the marketplace. Learn more below.

How do I get paid?

Great Lakes Made is set up to automatically pay you when an order is processed. Payout options are set up through PayPal or Stripe. 

What is the return policy?

You’re in charge of returns and you can create your own return policy or choose not to have one at all, but as a rule of thumb, there is a 30-day return policy in the marketplace. Make sure to state your policy clearly in your shop.

I’ll be at a show soon and I want to attract visitors. How can I do that?

  • Writing a blog post of your upcoming event is highly encouraged and will help you attract visitors in the area. Try to stick to around 500 – 1000 words and include high-quality images as a preview of what they can see when they visit.
  • Add your event to the marketplace. It’s completely free and will help you get exposure. Shoppers can search for events in their area and find your show. Add Your Event

I want to get featured on social media. How do I do that?

  • Become a vendor and start listing. Products are randomly chosen to be featured on the Great Lakes Made story and gallery
  • Instagram Live with Great Lakes Made and tell your story. Reply to this email and we’ll set up a date and time. Learn more about two-person Instagram Live here 

Free Advertising


Get your logo featured throughout the marketplace. The first 20 requests are free.Reply for more info. View Original Tin Cup on the homepage for a great example.

Advertise with display ads on the marketplace and on social media. Get linked posts directly to your product on the marketplace. The first 20 requests are free.Reply for more info.


Create Your Own Website


Enhance your brand by creating a unique website with the Great Lakes Made Website Builder. It requires no coding skills with our simple drag and drop platform. You can have your own e-commerce store up and running in minutes.

Create a website >


Buy Original Movement


Join the Buy Original Movement by getting your verified unique badges. Our goal is to help protect original work and ideas by getting our customers to search for the verified unique badges when buying a local product or service. Request your badge for free when you become a seller on the marketplace.

Learn more >


Easy CSV Import from Other Marketplaces


If you don’t have an Etsy or Shopify then you can still import your products with a CSV file from other marketplaces so you can avoid the struggle of having to recreate your listings from scratch.


Get Help with Your Store Setup


Look for the chat icon and send a message anytime you need help with your setup, importing products, or general inquiries.


Announce Your New Shop in the Marketplace


Write a blog post about your new shop in the marketplace. Tell shoppers your story and encourage them to check out your new vendor store. Announce new product releases, events, or shows you’ll be attending.

Posts will be moderated so quality content is highly encouraged so your posts aren’t marked as spam. A great resource for adding high-quality free images to your articles is Unsplash. Check out the free Chrome extension Grammarly to help with your content. Make sure to credit each image you use with a link. If you have questions, then use the chat icon above anytime.

Learn more by visiting: How it Works

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